Introduction The assignment I
was set with was to create a video advertisement showing off techniques we
learnt with both Merissa and Mark. The product we showed off in the advert was a
bottle which we created the branding with Faye.
Research Unfortunately, I
was absent for 3 lessons of this. However I would have researched the types of
the shots used in similar adverts and those ways that they record
(portrait/landscape). Furthermore, I would look at actions and emotions the
actors display to make our advert as professional as possible.
Skills learnt The type of skills
I learnt doing this was communication, planning and how to take certain shots
and be safe when taking them so I don’t cause damage to the equipment used. The
shots that were the most difficult for me were the Jib shot and the Steady Cam
shot as these required the most care and skill when it comes to doing it
correctly, Especially the Panning Jib shot. I felt the other shots such as
Panning Shot and Tilt shot.
Final Piece The final piece I
felt was good as it showed a lot of symmetry however not too much. The editing effects
I felt were suitable and well presented. The music and sound effects helped set
the mood and I feel the colour and music change from dark and creepy to
colourful and musical helps persuade the potential buyers to buy it.
Redo? If I had to re-do
the project I would definitely communicate more than we did as it was awkward
due to being the first project. I hope to avoid situations like this in the
future. I would try get more involved in my group however was difficult as I
was absent for the majority of the planning.
Evidence of work
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